Selling Kroehler Exhibit

523 S Webster St., Naperville, IL 60540

(630) 420-6010

Presented By: Naper Settlement -- Outdoor History Museum
Dates: May 8, 2025 - December 31, 2025
Location: Naper Settlement -- Outdoor History Museum
Time: 10:00 AM to 4:00 PM
Price: Included in general museum admission

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Overview

May 8, 2025 - December 31, 2025

Recurring weekly on Sunday, Tuesday, Wednesday, Thursday, Friday, Saturday

Naper Settlement’s exhibit, Selling Kroehler, explores the impact of Kroehler Manufacturing Company, once known as “the world’s largest upholstered furniture maker.” The company was headquartered in Naperville for almost a century. The exhibit explores the company’s marketing strategies for the rapidly changing consumer culture of the 20th century. Visitors will learn about the innovative methods and strategies that Kroehler used to aid and educate retailers about how to sell to consumers, offering dealers not just a product, but confidence in the salability of the product. Many of the innovative tools and advertisements as well as furniture from the Kroehler collection and Kroehler miniature rooms used to market to consumers are on display in the exhibit. Selling Kroehler is on view through December 2025.

May-September admission hours:

Tuesday - Saturday: 10 AM - 4 PM
Monday: Closed
Sunday: 1 - 4 PM

October-April admission hours:

Tuesday - Friday: 10 AM - 4 PM
Sunday, Monday, & Saturday: Closed

Museum Closure Days:
The museum will be closed on June 28-29, 2025 for the Naperville Woman’s Club 65th Fine Art & Artisan Fair. The Selling Kroehler exhibit will not be open to view on these days.
Map