DuPage Game Plan: Sports Tourism

Sports tourism – one of the fastest growing sectors of the travel industry – was identified through the strategic plan of the DuPage CVB, GPS: A Tourism Roadmap, as a market offering potential growth in DuPage but requiring further research. This is why in June of 2017, the DCVB Board of Directors approved the allocation of significant resources, kicking off a multiphase assessment with Sports Facility Advisory | Sports Facility Management (SFA|SFM), and Huddle Up Group (HUG), two industry-leading sports destination development consulting groups, to evaluate the potential growth of visitation and economic impact to DuPage County through sports tourism. The following executive summary is a compilation of reports and studies submitted by the “Consultant Team” and industry research provided by the National Association of Sports Commissions.