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DuPage CVB Announces Addition to Sales Team

 
Naomi Rolfe Joins DCVB Focusing on Corporate and Third-Party Markets
 

Justin Roach, DuPage CVB’s Director of Sales today announced Naomi Rolfe has joined the organization as a Sales Manager. In this role Rolfe will focus on the corporate and third-party markets as the team continues to target and secure new and recurring meetings and conventions for DuPage County.

“Naomi is a solid complement to our sales team and will bring innovative ideas to help our team achieve continued success in attracting more meetings and convention business to DuPage County,” said Roach.   

In early 2017, the DCVB unveiled its new strategic plan for tourism in DuPage County -- GPS: A Tourism Roadmap. The strategic plan aims to expand and further strengthen the $2.5 billion tourism industry in DuPage County through a range of tactics on behalf of its meetings and convention industry such as exploring the sports tourism industry; increasing the ROI for smaller meeting properties, strategically targeting conferences the DCVB team attends; incorporating St. Louis and Milwaukee into its 2018 sales visits, and many more initiatives.

Rolfe joins the team with more than 13 years of sales and marketing experience in the hospitality and print industries.  She has extensive hospitality experience throughout the DuPage County hospitality community, most recently with Chicago Marriott Naperville.  Prior to joining Chicago Marriott Naperville, Rolfe represented Candlewood Suites Aurora-Naperville, and Q Center Conference & Training Center in St. Charles.

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The DuPage Convention & Visitors Bureau is the official sales and marketing organization for DuPage County. The DCVB was formed to attract business and leisure travelers to DuPage County’s 38 communities and is responsible for generating billions of dollars in revenue every year in the form of hotel nights, tourist attractions, meals and more. The DuPage CVB is the only Illinois State certified not-for-profit organization authorized to represent DuPage County’s tourism and convention business.
 

Meghan Risch

R4 Communications & Strategies, Inc.

meghan@r4commstrategies.com

312.388.1174

 

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